At first place #BigBillionDay (http://www.deccanchronicle.com/141005/business-latest/article/will-flipkart-manage-make-huge-profits-its-big-billion-day) seemed a good strategic move
for Flipkart but sadly it ended with lots of unhappy customers. Flipkart planned
this as a move to attract vast traffic on its site but it failed where it
matters most i.e. addressing customers' expectation. It left no stone unturned
to set-up high expectations but it seems nothing was done to address those. Final result- Unhappy customers. Let me support this
claim with numbers. I compared customers’ sentiment (derived using customers’
tweets as described in first post) on the previous day of #BigBillionDay which
was 5th Oct’14 with customers’ sentiment on #BigBillionDay which was 6th Oct’14.
It turns out that proportion of negative sentiment experienced a sharp increase
from 20% to 55%- resulting into an overall increase of 175%. It’s a big drift
considering the change happened in just one day.
Hope Flipkart would overcome this and do wonders in future
as it’s just the starting of the game.
